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At Congressum®, we work through a trusted network of trade and regulatory affairs experts, communications professionals, and entrepreneurs. Our team is equipped to assess the key constraints that could limit the expansion of your brands in Canada—and help you identify practical, strategic alternatives. Our goal is to facilitate sales growth through efficiencies and smart go-to-market strategies.
The continued growth of bilateral trade between Canada and the United States is driven by integrated production systems, shifting consumption patterns, and active cross-border economic regions. We help our clients navigate these interdependencies—between governments, businesses, and consumers—to resolve trade barriers and advance market opportunities.
We believe in cross-border trade liberalization and the benefits of an open, globally connected marketplace.
We also believe in trade as a unifying force—bringing people together and lowering costs for buyers, sellers, and consumers alike.
Our work goes beyond visible costs such as freight, insurance, and promotions. We also help address indirect costs like financing delays, search costs, legal and brokerage fees, and exposure to currency volatility.
Canada is the United States' largest agricultural trading partner, importing US$32.4 billion in U.S. agricultural products in 2024, including US$20.9 billion in consumer-ready foods.
Canada and the U.S. benefit from duty-free trade on most agricultural goods through USMCA (CUSMA/ACEUM), fostering stronger bilateral cooperation.
Canada’s diverse and growing population (41.5 million in 2024) is expanding demand for global food products.
Immigration has transformed Canada's food culture, increasing the diversity of dietary preferences across regions.
Canada has a high per capita income (over US$55,000) and ranks first in the Americas for life expectancy (84 years).
Two-thirds of Canadians live within 100 km of the U.S. border, making logistics and market access more efficient.
Canadian residents made nearly 27 million trips to the U.S. in 2024, highlighting the strong people-to-people ties that support shared consumer trends.
Each year, 25 million visitors travel to Canada, with 75% arriving from the U.S
Canada is a dynamic country on a mission to achieve long-term,
sustainable economic growth!
From west to east:
Vancouver 2.7 million
Calgary 1.5 million
Edmonton 1.4 million
Toronto 6.5 million
Ottawa-Gatineau 1.4 million
Montreal 4.3 million