Marketing

At Congressum®, we believe every company has potential 

in the Canadian market

Why?

Because in a market of 41.5 million, every Canadian is an economic agent—making choices based on individual values, habits, and context. In Canada, diversity drives demand, and nuance creates opportunity.

Some shoppers are price-sensitive and respond to promotions. Others prioritize value-added attributes—nutritional benefits, health claims, organic or sustainable sourcing—like those featured in the wordcloud above. Most consumers fall somewhere in between and shift between these motivations depending on the occasion.

Consumer behavior isn’t static or always consistent—we’re human, after all. People may stick to strict dietary preferences one day and indulge the next. Grocery shopping patterns follow a similar logic: a customer may frequent organic specialty stores but pick up last-minute items at a discount chain during a holiday.

Mixed behavior patterns broaden the market and create entry windows across price points and formats. At the end of the day, what Canadian consumers really want is choice.

So where do your products fit in?

To learn more about go-to-market strategies tailored to the Canadian landscape, contact us at info@congressum.ca